Online 1 on 1 coaching
The weight came off. The shape never changed.

LEANER IN
12 WEEKS.

The fat gone and real size under it in twelve weeks. Your macros and your training get built for you, then rewritten every week off what your body did, not off what the plan assumed in week one. I am Dylan Dawson, an IFBB Classic Physique Pro, and I coach one on one.

You have done the cut before. You ate less, you added the cardio, and the scale came down. Then you looked properly and you were a smaller version of the same shape with nothing underneath it. So it came back, and it brought a bit more with it. That was never a discipline problem. Nobody was reading your numbers each week and changing them, so the plan you started on in week one was still the plan you were on in week nine. Watch this before you start another one.

WATCH THIS BEFORE YOU APPLY

I explain how the twelve weeks run, and why your numbers get rewritten every week

If that is where you are right now, apply below. I read every application myself. Tell me what you are trying to change and what has stopped you before, and I come back to book your consultation call. Nothing is owed on that call, and nobody asks you for a card.

MACROS BUILT FOR YOU

Goal orientated calories and macros worked out for you, off your body and your week, so you stop guessing at what a day is supposed to look like

TRAINING BUILT FOR YOU

Goal orientated training designed for you as an individual, delivered to your phone or tablet through the coaching app

ME, NOT A JUNIOR

Full WhatsApp access to me during business hours. One on one, and the physique further down this page is my own

A CALL TO START

A scheduled consultation call when you sign up, then a monthly catch up call after that whenever you need one

CHECKED EVERY WEEK

A weekly check in and your own spreadsheet, so week five gets written off what week four did and not off what the plan assumed

THE PRO STANDARD

The same precision I run on myself in prep. Zero macro mistakes allowed, and that is the standard you get held to

You are not buying anything here. You send the application, I read it myself, and I come back to book a consultation call. If I do not think I am the right coach for you, I will tell you that instead of taking you on.

APPLY NOW

A consultation call, no obligation. I read every application myself.

I am not selling a standard I do not hold myself to

THIS IS MY RECORD.
NOT A CLIENT’S.

Three off the gym floor, three from IFBB pro stages, and one backstage with a reigning Mr Olympia. Every frame is checkable, and it is the standard I hold myself to before I write a single number for you.

Dylan Dawson training in the off season, 1 of 7
Dylan Dawson mid working set on a hamstring curl, 2 of 7
Dylan Dawson carrying a plate across a dark gym floor, 3 of 7
Dylan Dawson on stage at the Euro Muscle Show, front double biceps, 4 of 7
Dylan Dawson from the back on stage at the Mr Big Evolution Portugal Pro, 5 of 7
Dylan Dawson on the Mr Big Evolution Pro stage, an official Olympia qualifier in Classic Physique, 6 of 7
Dylan Dawson backstage with Mr Olympia Samson Dauda, 7 of 7

01 / 07

Every photo here is published on my own Instagram exactly as it appears. Nobody has been cropped, only sized to one ratio so the frame never resizes as you move through them. What I coach is the thing that built it: a number to eat to, an honest read every week, and no shortcuts.

Everyone says they want it

READ BOTH COLUMNS.
BE HONEST ABOUT YOURS.

I coach one on one, so the roster stays short and I read every application myself. Both columns come off the way my coaching actually runs, not off a template. Read them properly and be honest about which side you are on. I would rather you tell me now than have you find out in month two.

WHO THIS IS BUILT FOR

  • You want the fat gone and real size under it, and you want this to be the last time you start over
  • You are willing to eat to a number. Your calories and macros get worked out for you, and they only do anything if you hit them
  • You will send the honest check in every week, weight and photos, in the week you would rather not. Next week gets written off what happened
  • You can train three or four times a week and follow a programme off your phone, in the gym you already go to
  • You are ready to start now, not in January and not once things calm down

WHO THIS IS NOT FOR

  • You want a plan emailed over and nothing after it. What I sell is the week to week, not the document
  • You want fifteen kilos gone in six weeks for a wedding next month. I work in twelve week blocks and I say so up front
  • You will not weigh a meal or log a session for the first few weeks while you learn what your own numbers actually are
  • You want a group chat and a shared spreadsheet. This is one on one, and the person on the other end of it is me
  • You go quiet the week the scale does not move, which is exactly the week the plan needed changing

“No shortcuts. Just consistency, grit, and showing up day after day.”

DYLAN DAWSON

Twelve weeks starts the day you do

IF THAT IS YOU,
APPLY NOW.

I coach one on one, I answer every check in myself, and I compete on top of it. That is the whole reason the roster can only be so long. When it is full it is full, and the application is the only way onto it.

I read it myself. There is no team and no junior on this
Two minutes to apply, then a consultation call with no obligation
A weekly check in and your own spreadsheet, with WhatsApp access in between
APPLY NOW

I read every application myself. If you are not a fit, I will tell you that too.

Still deciding?

THE FIVE REAL QUESTIONS

No, and the distinction matters. What I sell here is general one on one coaching: the fat down, real size under it, twelve weeks at a time. What the IFBB Pro card buys you is the standard of the person writing your numbers, not a requirement to ever step on a stage. Competition prep is my top tier for the few who want it, and that is a separate conversation.

No. Your calories and macros get worked out for you, which is the entire point of paying a coach rather than reading an article. The first few weeks are mostly you learning what a portion of your own food weighs. Tell me on the application that you have never tracked. That is a normal answer here, not a disqualifying one.

Usually because you bought a document. A plan with nobody reading it back to you is the same plan in week nine that it was in week one. What I sell is not the plan. It is the weekly check in, the spreadsheet behind it, WhatsApp access to me during business hours, and me rewriting next week off what your body did this week.

Twelve weeks is the block I sell, and it is the same number quoted everywhere else on this page. Week to week it is three or four sessions you can fit around work, in the gym you already use, plus one honest check in. If your week genuinely has no room in it, tell me that on the application rather than finding it out in month two.

We settle that on the call, and I would rather answer it against the tier you actually need than print a number at a stranger. What I can tell you before you spend two minutes on it: I work in twelve week blocks, applying commits you to nothing, and nobody asks you for a card on the way in. After you apply I read it myself and come back to book a consultation call, to go through your goal, your history and whether this is the right move for you at all.

Count it out on your own calendar

TWELVE WEEKS
GO EITHER WAY.

That carousel is my own record, and I did not get there on a plan nobody read back to me. The next twelve weeks run whether you apply or not. The only thing still open is what you have to show for them.

You have already proved what another twelve weeks of guessing hands back, because you have done them. The only thing that changes the answer is somebody reading your week and rewriting the next one, every week, until the block is done. The application is two minutes. That is the only filter here.

APPLY NOW

I read every application myself. Applying commits you to nothing.